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How Android Developers Created Candy Crush, The Most Addictive Game Ever
King Digital Entertainment Limited Origin Story
King’s Android Developer Story
King is a mobile games company based in London. It was founded in 2003 by a group of people among which are:
- Riccardo Zacconi
- Patrik Stymne
- Mel Morris
- Thomas Hartwig
- Toby Rowland
- Lars Markgren
- Sebastian Knutsson
Alex Dale and Tom Purnell, who work at King, say that the game was inspired by Bejeweled, a 2001 game for online browsers and mobile phones. In 2001, a game called Bejeweled was released for online browsers and mobile phones.
“It’s one of those games that really defined an entire genre,” Dale said. “There are now tons of match-three games.” Dale says King looked at Bejeweled as inspiration when creating Candy Crush Saga, but they also wanted their own twist on the genre.
The Addictive Game’s Design much like Casino Games Design
Candy Crush is designed to be addictive, and some design features eveen resemble casino games. It taps into several psychological tricks to keep the player hooked, such as:
- Tying progress to rewards and using small milestones that players can view when they open the app—e.g., your score, how many moves you’ve made in a row, etc.—to encourage playing more.
- Using streaks (a string of wins) as a way to compete with friends or other players and reward players who play consistently over time.
The Game’s Simplicity
The game’s simplicity has been a key to its success. For example, it takes only seconds to learn how to play the game. You simply match candies of the same color together in order to make them disappear.
One reason for this simplicity may be related to how candy crush was created using a simple programming language called Objective-C by developers who had little experience with computer programming before working on this title.
Another reason why candy crush is easy for even novices is that it’s designed for people who might have trouble reading traditional paper documents–like children who have dyslexia or seniors who aren’t accustomed to reading long manuscripts at their age level.
“Just one more turn” Design
While Candy Crush might look simple, it’s actually designed to be addictive. For example, it’s designed to progress through the levels and play for as long as you want—but not too long. It keeps players from getting bored by adding new challenges at just the right time.
When creating a game or any software to make it fun or addictive, there are many factors to consider:
- What makes something fun?
- How do people react when they play?
- How does this relate to what they need?
Social Sharing Features
In addition to the IAP, there are several social sharing features at play in Candy Crush. The first of these is Facebook integration. When you complete a level, you can choose to share your victory with your friends on Facebook.
This feature helps spread the word about the game and increase its popularity—and if more people are playing, it means more time is spent on the app, which means more opportunities for in-app purchases.
The second social feature is the ability to share your progress with friends on Twitter and Facebook. This can be done by sending an image of your current level or by posting a screenshot of your game.
The third social feature is the ability to invite friends to join Candy Crush by sending them an invitation through email or text. This helps create a viral loop, which means more players for you and more opportunities for in-app purchases (IAP).
In-app purchases are a great way to monetize your Android app and make more money. One of the most popular ways to do this is by creating a free game and then charging for in-game items. This is called in-app purchasing, which is sometimes called microtransactions or in-app billing.
There are many benefits of using in-app purchases: they’re easy to set up, they let you test out different pricing models and even take advantage of sales events like Black Friday and CyberMonday—and finally, people love them because they don’t have to spend any money upfront before being able to play a game!
Candy Crush is a great example of how an app can be so addictive. The game was built on the foundations laid by other developers, but it has changed the way we think about mobile gaming. We hope you’ve enjoyed reading this article and we would love to hear your thoughts on Candy Crush and other addictive games.
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